2.24.2009

The Yes Men

The Yes men are a group that use modern technology to perform acts they refer to as "identity correction." They create websites that are identical or extremely similar to corporations with questionable ethics. Eventually they are mistaken for that company, and may be asked to appear in public or for speaking engagements.
They send one of their agents out, who proceeds to make statements that vilify, expose, or incriminate the company they supposedly represent. One of the most interesting aspects of what they do is the lack of response to the statements they make during any given performance. In the videos we watched in class, many of the people present at the lectures did not object to the increasingly ridiculous things being said.
Their goal is to generate awareness of corporate misconduct. Their stunts often parody the cruel and inhuman nature major corporations can develop towards consumers. They intentionally allow themselves to be mistaken for a company or figure, so they can portray them in a way they feel is more accurate.
I thought the videos were really funny. I thought it was amazing that the media, for example a major news network, would do such little research into their guests as to allow someone to lie their way onto the show. I like the fact that it's a guerilla operation with many operatives working together to generate awareness in a way that's powerful and extremely entertaining.

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